A highly skilled communicator experienced in media relations, marketing and public affairs, Mark Rickel joined Lesic & Camper in November 2007 to execute media relations and grassroots strategies that generate public awareness on issues ranging from business, health care, agriculture, tax policy and education.
Mark leads the account for Walmart, which includes assistance with philanthropic and community outreach, alliance development, marketing promotions and media relations. He also leads efforts with Ohio Connections Academy, a public online K-12 charter school and the Ohio Psychiatric Physicians Association. Mark also works to promote the AEP/Dollar Energy “Neighbor to Neighbor” utility assistance program through media and partner agency outreach.
Prior to his work for Lesic & Camper, Mark served as the senior media manager for the National Federation of Independent Business, leading the media relations activities in a 12-state region to promote small business growth. Mark also served as press secretary for Ohio Governor Bob Taft where he managed media relations activities with statewide and national outlets to promote policy initiatives and to address day-to-day issues and crises.
As marketing director for the Ohio Lottery Commission, Mark successfully led the effort to enhance the organization’s brand by establishing promotional relationships that maximized budgets and increased sales by engaging new segments of the market.
Mark also served as the marketing director for the Ohio Department of Development where he managed the state’s branding activities to attract and retain business investment. During that time, he initiated a grass-roots campaign to build awareness and loyalty within the Ohio’s corporate community. He also led the effort to identify promotional opportunities for a new initiative to reinvent Ohio’s economy by investing in growing technology sectors.
A graduate of The Ohio State University with a degree in Journalism/Public Relations, Mark began his career in media relations at the Ohio House of Representatives and served as a press assistant to former Ohio Governor George Voinovich.
Mark, his wife Betsey and three daughters currently live in Columbus.